Earlier this month Dodge debuted the Plum Crazy Heritage Hue line of the 2016 Challenger and the 2016 Charger at the world-famous Woodward Dream Cruise, the massive auto industry
estival that takes place in Detroit every year.
The Plum Crazy paint color has been an iconic part of the Dodge muscle car lineup for decades, since it was introduced in 1970. The limited edition Plum Crazy color will be available on a limited basis on several trim levels, including the super-powerful SRT Hellcat models, the most powerful muscle cars ever made.
According to Dodge, with the introduction of the new Challenger and Charger models that have claimed the top spot in the world of muscle cars, demand for the iconic Plum Crazy hue has been higher than ever. Dodge officials say that this paint color adds to collectability and uniqueness, increasing brand loyalty, though Challenger and Charger owners are already some of the most loyal car owners around.
If you’re in the market for a standout sports car, the 2016 Dodge Challenger and Charger models are the ones to beat. We’d love to get you in one for a test drive here at Cronic.