APEAL

J.D. Power’s APEAL Results Give Chrysler Group 8 Awards

APEAL

J.D. Power announced their 2014 U.S. Automotive Performance, Execution and Layout (APEAL) Study results yesterday, and Chrysler Group appeared with quite a few awards. Three of those awards went to the Dodge Brand for the Charger, Challenger, and Dart. These models ranked highest in the Large Car, Midsize Sporty Car, and Compact Car segments.

This is the 19th year that J.D. Power has been conducting this study, which is meant to represent which vehicles are the most gratifying to own and drive. In this year’s study, 77 vehicles were studied by surveying more than 83,000 drivers.

“These three APEAL awards, based on customer feedback, are a great way to celebrate Dodge’s 100 year anniversary and Chrysler Group’s commitment to continually deliver exciting, high quality vehicles,” said Doug Betts, Senior Vice President, Quality, Chrysler Group LLC. “A customer’s positive experiences with good quality lead to greater satisfaction, loyalty and the likelihood an owner will recommend their vehicle to friends and family. Personal recommendations are the most powerful type.”

In addition to Dodge’s three awards, Chrysler Group received five other awards: The Fiat 500L ranked 3rd in the Compact MPV segment, the Ram 2500/3500 tied in 2nd for the Large Heavy Duty Pickup segment; the Jeep Cherokee ranked 3rd in the Compact SUV segment, and both the Jeep Grand Cherokee and the Dodge Durango took 2nd and 3rd in the Midsize SUV category.

Stop into your local Chrysler Dodge Jeep Ram dealership to experience the same gratification as some of the 83,000+ that took the survey.