It’s not every day an automaker turns 75 and to celebrate, Toledo, Ohio will is throwing a party. The celebration of Jeep’s 75th anniversary is set to take place on August 13, 2016. Known as the Toledo Jeep Fest, the birthday bash will include a parade, displays, car shows, and more.
The event is free, put on by the UAV Local 12. The city of Toledo and Fiat Chrysler will support the celebration as well. Event organizations expect Jeep enthusiasts and thousands of people from across the country to attend the bash. Part of the event celebrates Jeep’s history and the part the automaker played in World War II.
The Willys MB Jeep was produced in Toledo in 1941 and was designed for the war. The model was so effective at mobilization and maneuverability off-road that Jeep had built nearly 360,000 by 1945. That same year, the first civilian model was introduced, effectively making it the oldest off-road vehicle.
Last year, workers at Jeep’s Toledo Assembly Complex built more than 530,000 Wranglers and Cherokees. That makes it one of the most productive plants in the United States. While the Cherokee will be heading to another production facility, that leaves more room for the Wrangler.
Jeep has been struggling to meet demand for the Jeep Wrangler worldwide. With sales topping 1.2 million last year, Jeep is expected to continue its growth worldwide.