Virtual Plant Tour

Virtual Plant Tour Gives Behind-the-Scenes Look at Chrysler 200

Virtual Plant Tour

The all-new 2015 Chrysler 200 is said to be a far-better mid-size sedan than the outgoing model (the 200 was previously the Sebring). Chrysler has improved nearly everything, from the aerodynamic exterior design to the high-quality interior materials and technology. No detail has been overlooked.

Now, you can see how it’s done and take an unprecedented tour of the Sterling Heights Assembly Plant – from the comfort of your living room. The automaker has teamed up with Google to launch an interactive website that allows people to take a virtual plant tour and see how the Chrysler 200 is made.

“It’s ‘all-new’ in every aspect, and will challenge consumer perceptions in the mid-size segment,” Olivier Francois, Chrysler’s chief marketing officer, said of the 200 in a statement. “I personally wish everyone could visit the plant to walk through and experience the fascinating process live.”

The Sterling Heights Assembly Plant, originally slated to close during the company’s 2009 bankruptcy, has now been completely renovated thanks to a $1 billion investment from Chrysler. $850 million went to a new paint shop and $165 million went to a new body shop.

The tour takes viewers through the renovated 5 million-square foot assembly plant using Google Maps Business View. A navigation tool provides a guided tour through 12 videos dedicated to individual areas of the assembly plant, or viewers can explore every last inch of the plant on their own – a perk not typically offered by any in-person tours.

You can see the virtual tour online at The tour is led by Shawn Jeffers, the Senior Manager of Center Manager Assembly Operations at Sterling Heights.

Like what you see? Stop by Cronic Chrysler today to test drive a Chrysler 200 for yourself!